Video reblogged from The Daily What with 485 notes
End Of An Era of the Day: Burger King announced today that it will be ditching its creepy king mascot in favor of a more mom-centric marketing angle.
Its first post-king ad campaign, set to begin airing this Monday, will introduce the California Whopper — the fast-food chain’s familiar flagship sandwich with the addition of guacamole. The ad will focus exclusively on the freshness of the meal’s ingredients.
“There was a time when price value was king,” Brand Keys president Robert Passikoff is quoted as saying. “Now, healthy choice and quality drive the category.”
[usatoday.]
And now, here’s the obligatory question, “WHERE IS YOUR GOD NOW?”
Source: thedailywhat
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ferdowsi reblogged this from thedailywhat
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adamthesmith reblogged this from thedailywhat and added:
The King is Dead, Long Live the King. Despite being one...most memorable characters
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meisterj reblogged this from thedailywhat
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windbag reblogged this from thedailywhat and added:
아나!! 난 이 버거킹 마스코트 싫어..ㅠㅠ 너무 무섭게 생긴듯..ㅋ 마실거라도 쫌 챙겨주지..ㅋㅋㅋ
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sir-awesomus reblogged this from thedailywhat and added:
NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
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mctranscendent reblogged this from thedailywhat
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lasso-themoon reblogged this from thedailywhat and added:
Oh THANK GOD they’re getting rid...these commercials. Waking up to
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tinahenry reblogged this from thedailywhat and added:
This saddens me. I had an unhealthy love...The King, despite by revulsion towards
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